Search Engine Marketing and Optimization
That 85% of web traffic comes from search engines.
But if your site is not ranked high enough on the search engines (e.g. after the third page of the search result), none of that traffic will come to you.
That's where Search Engine Optimization comes in. With this service your site will be optimized, submitted, and monitored to achieve maximum ranking in the top search engines on an on-going basis.
A2Z Business Solutions specializes
in getting excellent search engine results for our clients. We do this by a combination of the following:
(1) Working closely with the client in selecting keywords that describe their business which are also popular with the general public. This is one of the most critical elements in web site promotion and is overlooked by many companies. For instance, a high ranking for "motivational books" for a business that sells motivational books is a waste of time and money if the public is searching for "self help books."
(2) Next, we optimize the most important pages on the site. This includes adding the correct title, keyword, meta, header, and description tags, along with "alt" text to the appropriate pages. (this makes the pages more search engine friendly, but does NOT change the look of the overall site)
(3) We then submit these pages on a very specific and systematic basis. This specific submission process (which is constantly monitored) helps keep clients from dropping out of the search engines while at the same time not getting tossed out for "spamming." (One example of "spamming" is over submitting.) We keep track of which engines are the most popular with the public and keep the client submitted to them.
(4) Lastly, we provide a monthly report showing the status of all of the client's keywords as well as where they rank on all the major search engines.
Search Engine Optimization
Requires hours of analysis and investigation by the optimization expert.
Search engines are successful only if they provide a user links to the best Web sites related to the user's search terms.
If your site is the best criteria resource on the Web, it benefits search engines to list the site high up on their search engine return pages (SERPs).
You just have to find a way to show search engines that your site belongs at the top of the heap.
That's where search engine optimization (SEO) comes in -- it's a collection of techniques a webmaster can use to improve his or her site's SERP position.